Marketing is critical for small businesses - especially those without a big team of salespeople.
But what is marketing? Marketing is what lets people know who you are and what you do. It communicates what makes you special and different from your competitors. Economically speaking, marketing is also the investment of resources (time and money) to acquire revenue through sales. It happens in hundreds of different forms, but it can only be called successful when the revenue generated from your efforts exceeds the cost of those efforts.
You could spend hours, even days, discussing complex marketing strategies. Here are the top four marketing mistakes small business owners need to avoid if they want to ensure that they are making money through proper marketing.